Jelly beans are delicious, but can they help athletes power through endurance events better than any other random piece of candy? Jelly Belly markets a line of “Sport Beans,” claiming that they’re a better source of energy than gels or sports drinks, and that their superiority has been “clinically proven.” Even if that’s true, should candy be advertised that way? [More]
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Ad Watchdog Weighs In On Jelly Beans “Clinically Proven” To Improve Sports Performance
By 2.6.17 — Updated: 2.14.17
Founder Of Jelly Belly Looking For Re-Entry Into Candy Industry With Caffeinated Jelly Beans
By 1.8.16
We’ve already seen caffeinated Cracker Jacks, chewing gum, and peanut butter (some of which are already off the market), and now the founder of Jelly Belly is hoping to give a jolt to the candy market with caffeinated jelly beans. [More]
