Fear can be a good motivator in marketing. It’s probably not such a good motivator when your ads freak everyone out so much that they leave the room or change the channel. What company has consumers so frightened that they’re begging the company to stop showing the ads? Life Alert. Yes, the people behind the often-mocked “I’ve fallen and I can’t get up” ads. [More]
i’ve fallen and i can’t get up
How Should I Shop For A Medical Alert System?
By 6.13.14
When a scam works well, scamsters keep at it, and the “someone bought you a free medical alert device” robocall scam aimed at senior citizens is very effective. Even when authorities shut it down, another version pops right up. What if you want to buy a real emergency alert system for yourself or for a loved one, though? There are obviously legitimate companies in that sector, but how do they compare? [More]
16 Tips To Make Sure Your Home Isn’t A Den Of Dangerous Accidents Waiting To Happen
By 11.15.13
If you’re like me, you have no muscle memories of the apartment you’ve lived in for five years and thus find your body banging itself up against a corner like it popped out of nowhere. Sigh, bruises. But you don’t have to live like that — your home should be a place of rest and relaxation, not a horror house of accidents waiting to happen. [More]
