is this really necessary?

Birchbox Will Share Your Mailing Address With Anyone Who Sends You A Gift Subscription

Birchbox Will Share Your Mailing Address With Anyone Who Sends You A Gift Subscription

UPDATE: Birchbox has discontinued its practice of sharing gift recipients’ addresses with gift givers. The company tells Consumerist that sharing the information was an “oversight.”

We live in a world where it’s becoming increasingly common for people to send gifts to others without ever knowing their mailing address. Many online retailers now let you at least purchase gift cards or gift subscriptions with only the recipient’s email address. But for some reason, Birchbox will also tell you the recipient’s full shipping address.  [More]