international candy crisis

Market Research Firm: Cadbury Creme Egg Sales Down £6 Million After Recipe Change Outside Of U.S.

Market Research Firm: Cadbury Creme Egg Sales Down £6 Million After Recipe Change Outside Of U.S.

At this time last year, the rest of the world was freaking out over the prospect of a change to the recipe of Cadbury Creme Eggs. Here in the United States, we were safe from the recipe change, with our Hershey’s-licensed creme eggs remaining as inferior as they’ve ever been. However, researchers speculate that the recipe change cost Cadbury £6 million ($8.6 million) in lost sales. [More]