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JeepersMedia

Sears Brings Back Holiday “Wishbook” In Search Of Nostalgic Customers

Sears might be selling off brands, taking loans from its CEO, and ending relationships with long-standing partners, but that doesn’t mean it’s giving up just yet. In an apparent effort to strike a nostalgic chord with customers who remember flipping through the Sears catalog and flagging the things they wanted as gifts, the struggling department store chain is resurrecting its once-popular holiday Wish Book. [More]