impulse shopping

(frankieleon)

Hershey Wants To Make Impulse Candy Purchases Part Of Self-Checkout

Technology is changing how we buy groceries: self-checkout, curbside pickup, and delivery are all models that aim to make shopping more convenient and efficient. Walmart is even experimenting with a store that does nothing but curbside pickup for online orders. Yet when customers aren’t waiting in a checkout line, they don’t pick up impulse items. If that seems like a good thing to you, well, you aren’t a candy company. [More]