We at Consumerist mostly focus on when companies screw up, with some exceptions. We must give credit for brilliant marketing strategies when it is due, though, and yesterday’s personalized YouTube video blitz by Old Spice’s towel-wrapped spokesman, Isaiah “The Man Your Man Could Smell Like” Mustafa, qualifies as brilliant.
A new commercial in Old Spice’s “the man your man could smell like” series of ads hit the airwaves and the Internets this week. If you’re not delighted, you should be. The commercials are silly, visually interesting, and–according to their star, the very visually interesting actor Isaiah Mustafa–surprisingly low-tech behind the scenes.