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Mushroom Council Swears Everyone Really, Really Likes Mushrooms

Mushroom Council Swears Everyone Really, Really Likes Mushrooms

When you work for a council devoted to one food, you better bet your britches that your job will include convincing people to eat what your industry is pushing. That’s the job of the Mushroom Council — trying to woo consumers away from traditional meaty meals and into the embrace of the fungi. But how can mushrooms shine in a world of the Big Mac (and the Big King, natch)? [More]