Why did Apple come up with iAds, the company’s new platform for mobile advertising? It had nothing to do with the $60 million Apple has already taken in from companies like Nissan, GE and Best Buy. And it apparently didn’t have anything to do with Apple’s plans to control nearly half of the market for mobile ads. No, the real reason is simple. As CEO Steve Jobs explained it today, Apple created iAds “for one simple reason: to help our developers earn money so they can continue to create free and low-cost apps for users.”
In tests done earlier today, Consumer Reports learned that the iPad’s included USB cable won’t charge the device when it’s plugged into a Windows computer or some Mac peripherals. And Apple support personnel contacted by Consumer Reports confirmed that the only official way to charge the device is via AC outlets. Too bad this advice didn’t make it into the quick-start instructions included with each iPad.