Idealistic Apple Developed iAds To Keep Apps Affordable

Idealistic Apple Developed iAds To Keep Apps Affordable

Why did Apple come up with iAds, the company’s new platform for mobile advertising? It had nothing to do with the $60 million Apple has already taken in from companies like Nissan, GE and Best Buy. And it apparently didn’t have anything to do with Apple’s plans to control nearly half of the market for mobile ads. No, the real reason is simple. As CEO Steve Jobs explained it today, Apple created iAds “for one simple reason: to help our developers earn money so they can continue to create free and low-cost apps for users.”