When you think of peanut butter cups, you’re probably picturing a Reese’s version of the candy because really, the brand has got quite a lock on the candy in our collective consciousness. But lo, behold! A challenger is nigh and its name is Butterfinger. [More]
For those unfamiliar with The Hunger Games series of books and now movies starring Jennifer Lawrence shooting people with a bow and arrow, the population is divided into 12 districts of Panem (the future name for the U.S.), each with their own industry that provides materials for the fancy people in The Capitol. Those in the outlying districts probably didn’t get to eat chocolate, but hey, that hasn’t prevented a new line of candy bars just in time for the next movie. [More]
Forget the 3DTVs, 4G phones and tablet computers. The real action at the Consumer Electronics Show is at the Reese’s booth, where the draw is simple, visceral and fattening: free chocolate, courtesy of the Official Candy of CES.
A group of candy makers, publishers, and others threw down some cash on a study to find out what the big impulse buys are at checkout counters. The not-so-surprising results: candy topped the list, at 30% of all purchases. Hey, it’s their money.