hyperadapt

Nike Makes End-Run Around Retailers By Selling $720 Self-Tying Sneakers Itself

Nike Makes End-Run Around Retailers By Selling $720 Self-Tying Sneakers Itself

If you’re looking for Nike sneakers with self-tying laces, don’t go to FootLocker or Dick’s Sporting Goods: In an attempt to move away from relying on sports retailers to peddle its wares, Nike is cutting out the middleman and selling its new, pricey HyperAdapt shoes directly to consumers. [More]