house brand

Jet.com Launching “Uniquely J” House Brand Targeting Millennials

Jet.com Launching “Uniquely J” House Brand Targeting Millennials

Walmart already has a slew of house brands that it sells in stores and on Walmart.com, but rather than try to sell brands like Great Value or Sam’s Choice through its recently acquired Jet.com, the company is coming up with new house brands specifically for Jet that it hopes will appeal to a younger buyer. [More]