Retailers really, really want to wean American shoppers off our recession-era addiction to discounts. Will it be possible for them to resist the temptation to slap “40% off” signs everywhere to attract customers? Retail forecasts for this holiday season show that retailers want to avoid selling products at a discount, while consumers plan to make their shopping decisions according to price. [More]
holiday shopping season
Stores offer the steepest discounts the day before Christmas, not on Black Friday. A Boston Globe study found that the orgy of mindless early-morning consumerism is good for cutesy door prizes and savings on one or two items, but provides no discount for the vast majority of surveyed goods.