After 40 years, consumers will no longer “Have It Your Way” at their local Burger King. Instead, the company is rolling out a new, more philosophical slogan – “Be Your Way” – meant to highlight each individual customer. Whatever that means.
have it your way
While most people are used to the grayish, overcooked burgers often served at fast food mega-chains, inspectors for the Washington Dept. of Health have found what they call a “disturbing trend” of undercooked beef being served at Burger King.
While it may not be as egregious as the Domino’s Pizza employees who videotaped themselves desecrating their work kitchen, a Burger King employee in Michigan is in hot water after blabbing on Facebook about spitting in the food.
You can get beer at Burger King outlets in Germany, Singapore and Venezuela. In Japan, you can even get some whiskey with your Whopper. And, now, the U.S. becomes the latest country where you can really have it your way, at least in one “Whopper Bar” in Florida’s South Beach.
According to USA Today, the new restaurant will open in mid-February, and could be the first of several brew-and-burger shops:
“Don’t look for beer at conventional Burger Kings. That’s not in the plans. But more Whopper Bars — which offer an assortment of burgers, toppings and beer — could be on tap in tourist hot spots such as New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America.”