Although it was once a common sight around many American homes, odds are, unless you’re an avid sewer, the only thimble you’ve come into contact with recently is the Monopoly game piece. Perhaps it was that lack of relevancy that led to the silver token’s demise: Hasbro announced today that the thimble will no longer pass “Go” in the next generation of Monopoly. [More]
Three years ago, we as a nation of board game players voted, and told Hasbro to ditch Monopoly’s classic iron token in favor of a cat. Now, with 50 new contenders — including a hashtag (what the heck?!), bunny slipper, and monster truck –bearing down on them, the fate of the eight current Monopoly tokens is once more hanging in the balance. [More]
Many of us will be out shopping (or at least rolling over in bed to shop on our phones) this holiday weekend, and more than a few of us will be picking up toys for the youngsters we love (or are obligated to be near at least twice each year). In advance of this retail rush, the Campaign for Commercial-Free Childhood has put out its list of kids’ toys that will warm the cockles of marketing executives around the world, and make other folks long for the days of wooden trains on pull strings. [More]
Just over a year ago, a very odd lawsuit made the news: a Fox News anchor was suing toy maker Hasbro over a toy hamster. Harris Faulkner objected to the existence of a Littlest Toy Shop collection toy hamster named… Harris Faulkner. This was either a really weird coincidence or some very niche cross-marketing on Hasbro’s part. The case has now ended, though we don’t know whether there was a financial settlement. [More]
When your child uses a kid-targeted website for Barbie, Dora the Explorer, Neopets, Nerf, or Nickelodeon, federal law limits what information can be collected. But an investigation by the New York state attorney general found that some of the biggest names in toys and kids’ entertainment were violating that law by collecting information from their young users without authorization, and by allowing third parties to track users’ behavior across the internet. [More]
A doll creator who’s already going to court with Hasbro for allegedly stealing her designs for new versions of My Little Pony and other toys filed an additional lawsuit this week.
Imagine a world where G.I. Joe marries Barbie (or Ken) and then they both drive off in their Hot Wheels car to their My Little Pony ranch — and all these products come from the same company. It’s a possibility, with Mattel and Hasbro reportedly chatting about merging the contents of their respective toy chests.
Hasbro recently explained that the reason it didn’t include the main character from Star Wars: The Force Awakens in its new Star Wars-themed Monopoly game wasn’t because she was a female, but because it didn’t want to spoil info about her character that was already quite obvious from the trailers. But now that everyone and their goldfish has done their mandatory 135-minute duty and watched the movie, Hasbro is going to add a woman to the Monopoly mix. [More]
It’s not a good week for Hasbro’s long-running (and apparently inexhaustible) Monopoly franchise. First, the company has to explain why its new Star Wars-themed game leaves out the new film’s female lead character, and now comes news that Hasbro has decided that Iowa’s capital city is actually located hundreds of miles away in Ohio. [More]
If you’re still searching for the purr-fect gift for your grandparents (or other elderly loved ones) and think they might enjoy a little four-legged company, without the hassle of scooping kitty litter, then you might be the perfect candidate for Hasbro’s new line of “companion pets.” [More]
Even if you’re not aware of a group of folks called “Bronies” — mostly male* adult fans who really love My Little Pony — Hasbro is totally clued into the potentially lucrative market. As such, it’s releasing a new line of My Little Pony toys designed specifically to appeal to Bronies, with a price to match. [More]
Harris Faulkner, an anchor on the Fox News cable network, is a human and has been on TV for decades. Yet the toy company Hasbro sells a tiny plastic hamster as part of its Littlest Pet Shop line which is named Harris Faulkner. How did the hamster get its name? Is it intended to insult or honor Ms. Faulkner, or just a very strange coincidence? She has sued the company for $5 million, either way. [More]
Anyone who’s familiar with Jurassic Park knows that all the dinosaurs in the park were engineered to be female — this, to control the animals from making their own dino babies and overwhelming the humans. So then why did Hasbro rewrite the Jurassic Park canon by rebranding its Jurassic World dinosaur toys as males in product descriptions for its raptor toys?
When sitting down to a rousing game of Monopoly, one might daydream about opening the box to find the colorful fake money replaced with genuine bills. While that’s just a pipe dream for most of us, Hasbro – the maker of the iconic board game – is making it a reality for 80 lucky consumers…in France.
Does your child have one of the Play-Doh Cake Mountain playsets, and you want the weirdly phallic frosting extruder gone because you can’t stop laughing every time your kid picks it up? Good news for you: Hasbro has offered to exchange the syringe for the more boring yellow version on request in case the part offends or amuses you too much. [More]
Do you know who I feel sorry for this week? The people running social media for Hasbro’s Play-Doh brand of perpetual play clay. People keep posting to point out the resemblance of an accessory in one of their current play sets to a human phallus, and Hasbro keeps taking down their posts. Update: Hasbro has acknowledged the issue on Facebook and will send a replacement extruder to families on request. [More]
For decades, Hasbro products — Transformers, G.I. Joe, My Little Pony, Jem & the Holograms — have been the subject of TV shows and movies, but now the toy company is reportedly looking to go even bigger with the possible acquisition of DreamWorks Animation. [More]
With John Lloyd Wright (son of Frank Lloyd Wright) as its creator and President Abraham Lincoln’s childhood home as inspiration, Lincoln Logs are about as American as they come. It’s fitting, then, that the toy will once again be made in the United States after a stint in China.