In the space of just a few weeks, McDonald’s began stuffing kid-friendly fitness trackers in its Happy Meal boxes in Canada and the U.S. and then abruptly stopped offering the devices after receiving reports of skin irritation. Now, it appears the fast food giant wants to put the whole ordeal behind it, by scrubbing every trace the trackers existed from its stores, websites, and general environment. [More]
It’s not often that we use the phrases “McDonald’s” and “healthy” in close proximity, but the fast-food giant has one thing that it can brag about: putting billions of bags of apple slices in the hands of children. Yes, billions: this week, McDonald’s marked the two billionth bag of the fruit given out with Happy Meals. [More]
Would you like a cup of mac and cheese with your burger? That may not sound appealing to you, but the pasta dish is a major food group for small children, and the idea is getting a limited-time test in Cleveland. The cups would probably be pre-prepared, so frazzled franchisees wouldn’t have much to complain about regarding the new menu item. [More]
McDonald’s has long been criticized for using toys and other incentives in Happy Meals to get young kids craving fast food. But could the same “prize included” approach be used to encourage adults to eat smaller portions? [More]
By now we all know that McDonald’s is trying to appeal to a younger audience, but a commercial the company aired last fall geared toward its youngest customers apparently didn’t sit well with an ad review board. And now that group is warning the fast food giant to stick to its food and not to use toys to appeal to youngsters.
While many McDonald’s customers were worrying needlessly that the chain would be cutting the Big Mac and its apple pie from the menu, there are going to be some menu changes coming this year as the chain seeks to simplify its offerings. So what did franchisees say they’d cut when asked?
As adult consumers increasingly lean toward the healthier items on restaurant menus, so it goes that the offerings for their children are also heading in the more nutritious direction. To that end, McDonald’s is rolling out the new option for whole, fresh fruit in its Happy Meals, with the introduction of clementines to the kids’ menu. [More]
McDonald’s has a problem: kids. For a few generations now, families have been a big part of the company’s business, and marketing to children an important part of their business strategy. Yet kids and families just aren’t streaming in the door like they used to, and it’s not because terrifying new mascot Happy has scared them off. No, it’s because eschewing fast food is now aspirational for middle-class consumers, and everyone else is broke. [More]
In an effort to further change its image, McDonald’s announced today that it will soon be adding a yogurt option to its kids meals in the form of Yoplait’s kid-friendly Go-Gurt. Whether or not this is actually a healthier choice all depends on what you substitute the yogurt for. [More]
McDonald’s has long offered two types of choices in its Happy Meal toys — one targeted to boys and one aimed at girls. But not every boy wants a robot fighter and not every girl craves a pink winged pony; an idea that a number of McDonald’s employees didn’t seem to understand. So in response to concerns that the fast food mega-chain was ignoring some young customers’ requests, McDonald’s is now teaching workers to leave gender out of the Happy Meal discussion. [More]
Once again, someone is amazed (astounded! mind-blown!) by the fact that a McDonald’s Happy Meal, if left untouched and exposed to the air for a few years, will not rot or become overrun with mold. This time, it’s a chiropractor in Nebraska who thinks that displaying an ancient cheeseburger and fries in his office will help convince people that fast food is bad for them. Except he’s wrong, at least about why the Happy Meal still looks recognizable after all this time. [More]
MCDonald’s recently unveiled their new lineup of Happy Meal toys, slated to start appearing at a drive-through near you on Friday. Fans of Cartoon Network’s series Adventure Time are thrilled to find their favorite animated characters available for purchase along with their burgers and fries. Except something seems to be missing.
If you’ve ever worked at a fast food restaurant that had some sort of popular toy giveaway for kids, you’ve likely seen more than your fair share of kids blow a gasket when the particular toy they desired was unavailable. Now folks at McDonald’s are wondering if 3D printing technology might be the solution. [More]
I have two young nieces, and every year for Christmas they plead, “Dear Uncle Chrisso (yes, they call me that; shut up), don’t buy us toys or clothing! We crave illustrated books about the virtues of eating healthy!!” Well, McDonald’s has just made my holiday shopping a lot easier, as it plans to pack those kinds of books into future Happy Meal offerings. [More]
It was always a treat when we were allowed to get McDonald’s growing up, not only for the fast food burgers and fries but for the sugary soda that came with a Happy Meal. But McDonald’s is closing that chapter, it says, to start a new one, where it says it will only market milk, water and juice with the kids’ meals. [More]