Like many other food companies these days, PepsiCo is trying to figure out how to appeal to consumers who have shifted toward healthier products. But while Pepsi is touting higher global sales, with 45% of the company’s revenue coming from “guilt-free” products — what exactly does that term mean? [More]
Attention, brands trying to be hip to the “Twitters”: while it can sometimes be good exposure to mention one of the trending words or topics publicized on the right sidebar of the site, make sure that you know what that trending topic is referring to. At minimum, make sure that it doesn’t refer to anything negative or potentially offensive. Such as a highly publicized murder trial.