Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray.
Nesquik’s single-serving bottles of chocolate milk are caloriffic treats, but they go well with a grilled cheese sandwich and… well, with pretty much anything else, too. Raegan went to pick up a few bottles for herself and her co-workers for what sounds like a delicious morning at the office, and discovered that Nestle had shaved a few ounces off the full pint. Noooo!
Andrew is a regular user of Old Spice deodorant, so he noticed when a packaging change also meant a sizing change. And no, it was not the same brand/fragrance scramble that led another Old Spice user to think that his deodorant, too, had fallen prey to the shrink ray. Nope. This is the same product.
Croutons are so light and crunchy that you probably won’t notice a missing ounce. At least, that’s what they’re probably hoping at Rothbury Farms. Alert reader and crouton-eater John sent in this comparison of their old and new bags of croutons, where a lighter color and the same size bag masks the shrink rayage of the package. [More]
Grocery shopping recently, reader Joseph noticed something interesting: there were two different types of Doritos bags on the shelf that were very close in size, but the same price. The Grocery Shrink Ray is nothing new, but the bags came in two varieties: the positively economical seventeen-ounce “Family Size,” then the small and portable sixteen-ounce “Party Size.” Wait, what? [More]
Matthew was shopping for cereal at Aldi when he noticed something interesting. The boxes of Kid’s Krunch cereal had recently been redesigned, and both versions were on the shelf, side-by-side. That’s a nice opportunity to do some comparisons. Unfortunately for Aldi, what he noticed while comparing the old and new boxes was that the cereal just happened to have lost a few ounces in the process. Oh no––the dreaded Grocery Shrink Ray has come to Aldi! [More]
Going by comments and reviews on the Garnier Fructis website, there are a lot of people (mostly men) who are very upset that Garnier Fructis’s Surf Hair product disappeared from the market without warning. There are a lot fewer people wandering around with artfully messy short hair achieved at a reasonable price. Karl was happy to find the product on the shelf, but less happy to discover that the formerly 5.1 ounce jar now contains only 3 ounces, even though the container itself is the same size.
Christopher wrote to us with a tale of deodorant woe. Old Spice, part of Procter & Gamble, repackaged his favorite deodorant product, Old Spice Pure Sport, and skimmed a quarter of an ounce off the top while they were at it. Oh no they didn’t! And…well, actually, they didn’t. The problem isn’t so much that Christopher was too hasty to call the packaging change a case of the Grocery Shrink Ray. It’s that Old Spice’s branding is kind of confusing. [More]
UPDATE: Not so fast, Drew! Kraft, parent company of Athenos, contacted us to let us know that they sell six-ounce AND four-ounce packages. When Drew went to buy a package of Athenos feta cheese, he noticed something strange. ” Athenos not only did away with the recently ‘new’ flip top on their feta cheese, replacing it with a decidedly cheaper container, they also removed two entire ounces from the package,” he writes. “I may have to start getting all of my cheese at Sam’s Club now…”
Have you bought a gallon of orange juice lately? Yeah, me either. Thanks to the Grocery Shrink Ray, the gallon-like containers of not-from-concentrate OJ first got zapped down to 96 ounces from an actual gallon of 128 ounces, then zapped seven ounces further just to make it more insulting. Now the same process has begun with milk. Organic Valley brand milk, to be precise. [More]
An anonymous Walmart shopper stopped by to show us how a nice-looking redesign of the mega-retailer’s house-brand mashed potato flakes masks some shrinkage. Wally World took advantage of the packaging change to shave off 5.3 ounces of dehydrated potato goodness. Of course, the box looks the same size from the outside. It’s still a great value. Just a little less great than before, perhaps. [More]
Chris brought home a box of Ronzoni’s enriched Smart Taste pasta, then noticed something interesting: the box was smaller than the previous one of the same brands. That’s pretty ordinary around here. What stands out, though, is that the portion guide on the back divides the smaller box up into more servings. Is Ronzoni employing the Grocery Shrink Ray, or trying to get us all to cut back on carbs? [More]
Zap! David’s family got a few cans of spaghetti sauce out of the pantry when they noticed that they were different sizes. Different brands? No, both cans were Hunt’s meat (flavored) sauce. One was older than the other. One was two and a half ounces smaller than the other. Can you guess which is which? [More]
The good news is that PeroxiCare toothpaste comes with slightly more peroxide than it did before. The bad news is that this supposed improvement comes with a .3 ounce reduction in the total amount of toothpaste in the tube. [More]
Kashi GoLean cereal is supposed to help breakfasters “stay fuller longer,” which might help them slim down a bit, or to keep a slim figure. Clearly it’s working very well for Kashi, because the box has slimmed down by an entire ounce, to only 13.1 ounces from 14.1 ounces. [More]
Brad is a daily eater of Sunbelt brand granola bars, so he’s someone who would notice when something changes. As part of a recent rebranding, Sunbelt shrank their bars by quite a bit, increasing the total price per ounce. Reader Brad noticed this and was disappointed. He complained, and got a refund for his trouble. What’s interesting, though, is how the packaging changed in other ways. It’s like the brand got a makeover before it seeks out a classier upscale clientele.