Del Monte recently redesigned its cans of pasta sauce. “New look, same great taste!” brags the label. Yes, the new label is bright and cheery, emphasizing fresh tomatoes. Very nice. Reader Joey spotted an older can on the shelf, though: one with two and a half ounces more of saucy goodness.
grocery shink ray
Reader Psychodad1961 noticed that his Dawn Direct Foam dishwashing soap had been zapped by Consumerist’s patented, trademarked and copyrighted Grocery Shrink Ray — to the tune of 25%.
Buying diapers at Costco seems like a decent way for parents to save money, but eagle-eyed Consumerist reader Eric noticed that he’s no longer getting quite so much bulk for his buck.
Consumerists, I think we’ve been wrong about this Grocery Shrink Ray thing all along. We’ve long believed that companies deploy the Grocery Shrink Ray to imperceptibly decrease the amount of product in a package without customers noticing. But maybe–just maybe–there’s a higher purpose. Maybe they’re trying to save us from consuming a precious few calories and use social engineering to get us to snack less over time until at some point we’re hardly snacking at all. Consider this exhibit: the shrinking Double Gulp cups at Chris’s local 7-11 in Maryland.