In 1957, Starbuck was a literary character, and instant and percolator coffee reigned supreme. Television advertising was then a new medium and sort of uncharted territory. One regional coffee company, Wilkins, hired a promising young puppeteer named Jim Henson to produce more than 150 short ads to air in the Washington, D.C. market. How do you get a marketing message across in eight seconds? The threat of violence.