What do millennials––a generation loosely defined as “anyone younger than Consumerist’s senior staff”––want from the physical stores that they still visit? Discount chain Kmart hopes to solve that mystery, re-opening an existing store near its headquarters as a “revitalized and refreshed” concept store intended to attract younger shoppers. [More]
grand re-opening
Amy’s Baking Company Reopens, Offers Disappointingly Little Drama
By 5.22.13
The Internet was ready for the re-opening of bakery, bistro, and Internet drama factory Amy’s Baking Company. One woman who couldn’t get a reservation literally sat outside of the place munching on popcorn, waiting for…explosions? People with Yelp accounts being ejected from the building with a cannon? Whatever spectators were waiting for, they didn’t get it. The massive security presence at the grand re-opening saw to that. [More]
