Social book review site Goodreads is growing quickly, with 16 million members, partly because of its reputation as a source for independent user reviews of books. It’s main competition, Shelfari and LibraryThing are both partly or completely owned by Amazon. Yesterday, Goodreads announced that they were joining their competitors at the seller of cat litter and fine literature alike.
Amazon’s user reviews for books are problematic because they serve more than one master. They’re meant to help inform consumers, sure, but they’re also meant to drive sales, and sometimes they’re even used by angry consumers as a form of protest. If you’re looking for more honest feedback on books, try Goodreads.