The site ShipYourEnemiesGlitter.com is an interesting case study in online marketing and being careful what you wish for. After accepting about $20,000 in very profitable orders, the site went up for auction, and has sold. The site’s owner is now free from the oppression of having to stick glitter in envelopes and mail it to people. [Flippa] [The Guardian]
If you’ve managed to avoid contracting the flu so far, don’t start getting cocky just yet. The typical flu season kicks into full force in February and March, so there may still be a nasty virus floating out there with your name on it.
As we reported yesterday, a guy named Jonathan generated positive buzz for Starbucks by opening up his gift card to the public, allowing users to use and contribute to it at will. According to a coffee industry blogger, the card may be a viral marketing campaign geared to net the company priceless amounts of good publicity.