global lifestyle brands

(Karen Chappell)

New Lands’ End CEO Sees Company As A ‘Global Lifestyle Brand’

When you think of “Lands’ End,” you probably don’t think “high fashion.” Yet the brand has hired Federica Marchionni, the president of Dolce & Gabbana USA, to be the company’s new CEO. Will Marchionni be able to turn Lands’ End into a global luxury brand and help it find a more profitable identity after breaking off its 13-year relationship with Sears? [More]