generic & co.

Tiffany Reminds Consumers (And Costco) That Their Brand Isn’t Just A Setting Name

Tiffany Reminds Consumers (And Costco) That Their Brand Isn’t Just A Setting Name

A few months ago, a federal judge found in favor of Tiffany in a years-long dispute between the jeweler and warehouse club Costco. At issue was the name “Tiffany,” which the warehouse club was using as a generic term to describe a style of ring, and the jeweler claims as its brand identity. Now a new ad campaign from Tiffany is nominally aimed at brides, but might as well be mailed straight to Costco’s lawyers. [More]