Barilla is the world’s largest manufacturer of delicious boxed pasta. Their marketing features a cuddly family eating delicious pasta, associating pasta with “home.” Not all homes, though. In a radio interview, company president Guido Barilla said that the brand would never put out an ad featuring a family headed by a homosexual couple. Gay rights supporters have concluded that Barilla doesn’t want their business, and called for a boycott. [More]
gay families
Barilla President Says Ads Will Never Feature Gay Families, Gay People Switch Pasta Brands
By 9.26.13 — Updated: 9.27.13
