A few years ago, Gap realized that telling its customers to “Dress Normal” wasn’t such a great idea: customers were turned off, and sales plummeted. That air of normalcy is still plaguing the company. [More]
While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it’s not the first company to reach for the stars, to fly too close to the sun, to try to capture lightning in a bottle… and fail utterly and completely, thereby forever securing a spot in the brand failure hall of fame, never to be forgotten. [More]
As if retail chains aren’t already having a rough time of it lately, a new report says Amazon’s clothing business could prove to make things even worse in the future. [More]
Although Amazon may be the big bad wolf at the door coming to blow the house down and eat up their business, some retailers are considering teaming up with the tech giant instead of fearing it. Like Gap, whose CEO said the company would consider working with Amazon if it means reaching shoppers. [More]
We’re always looking for the freshest new ideas in corporatespeak, which is why we’re very fond of a term that a Gap Inc. spokesperson used recently regarding falling sales at their Banana Republic brand. They called it “product acceptance challenges.” Turns out that’s not a new term: we found it used by now-bankrupt clothing retailer Coldwater Creek in 2011, for example. Not a good precedent. [Racked]
Following in the footsteps of retailers like Victoria’s Secret, Bath & Body Works, Abercrombie & Fitch and Gap, Urban Outfitters says it will stop using on-call scheduling — but only in New York. This change comes after pressure from New York Attorney General Eric Schneiderman’s office, which has been probing various companies’ use of the system. [More]
Change is in the air at Gap Inc., which has been struggling to attract customers lately in the crowded retail arena of mid-priced clothing. After announcing in June it’d be closing 21% of its U.S. stores by January, for a total of 175 locations, the company is promising that it’s starting to turn things around, though changes won’t be immediate: by next spring, the company says it’ll have clothing people actually might want to buy.
The mid-priced clothing business simply isn’t what it used to be. Today, Gap Inc. announced that it will be closing 175 of its Gap stores in the next few years, and 140 of them will close during this fiscal year, which ends in January. However, it’s just regular Gap stores that are closing: the company’s upmarket Banana Republic brand and downmarket Old Navy brand are doing fine, as are Gap outlets and factory stores. [More]
Over the past several years, companies that employ hourly workers in New York have come under scrutiny for a variety of practices, including not providing reimbursement for uniforms to requiring some work be performed off the clock. Today, the state attorney general’s office began scrutinizing another practice by major retailers: the use of on-call scheduling. [More]
In another sign that retail companies are re-evaluating the way they pay employees, TJX Cos. – the parent company of stores like T.J. Maxx, Marshalls and HomeGoods – announced it intends to increase hourly wages for worker starting this year.
Gap is shutting down its Piperlime brand. “Piper what?” you may be saying. Exactly. The brand started as an online-only shoe store, then expanded to mostly selling items from designer brands that aren’t Gap Inc. brands. The brand was more upscale than Banana Republic, and that simply didn’t catch on with consumers. [More]
If you’re not the kind of person who pays attention to ironic trends that exist to serve only a select set of shoppers, the idea of “normcore,” or dressing in bland, boring, “normal” clothing is bound to be a bit silly. So while basic, everyday clothing is definitely a staple in many shoppers’ closets, Gap’s “Dress Normal” fall campaign may have gone a little too far into the normcore range for its own good, prompting the retailer to hold massive sales upon sales. [More]
While lawmakers argue about the possible benefits and risks of raising the federal minimum wage by more than 25%, the CEO of Gap Inc. says it will gradually increase its lowest wage tier to $10 an hour over the next two years. [More]
When you order clothing online, there’s always the chance you’ll get the wrong size or color. But you rarely get three folders full of sensitive employee documents containing things like Social Security numbers, addresses, and tax forms. [More]
We already know that Walmart is pushing back its Black Friday sale start time to 8 p.m. on Thursday (yes, that’s Thanksgiving!), but what about all its competitors? When are those doors going to come banging open to allow the frenzied flow of devoted discounters to get to work? Let’s just say it might be a good idea to scheduled dinner early in the day if you want to partake in the retail madness. [More]
Tis the season to get mad at companies for not living up to our standards! Netflix, Overstock.com and Gap were just a few of the holiday disappointments this year in the realm of online shopping, according to a new survey of consumers.
Some retailers have the practical policy that if the price advertised on their website for a product, that price will be matched in a physical store. Not so with Gap, apparently, as Consumerist reader Cara says she tried to get a price adjustment recently and was denied.
After years of being trained to dread contacting a company via phone, lest we get trapped in the automated phone tree, customers are turning to e-mail for resolving their customer service issues. And while a new study shows that a majority of the top online retailers did a passable job of replying to customer inquiries, a handful of websites apparently decided to give their e-mail customer service teams some extra time off this holiday season.