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GameStop’s New Venture: GameTrust, A Game Publisher

Realizing that the business of selling consoles and physical copies of new and used games in malls won’t last forever, GameStop has been working to diversify its business, acquiring related businesses ranging from third-party Apple store chain Simply Mac to pop culture purveyor ThinkGeek. The company is now starting a new venture even more closely related to its core business: GameTrust, which will publish games from outside developers, and distribute them to its customers. [More]