from the bad ideas file

A recent Lands' End catalog on the left. The GQ that caused the uproar on the right.

Some Lands’ End Customers Unhappy About Receiving “Gift” Of GQ Mag With Racy Cover

We’re not quite sure why the people at Lands’ End — a catalog that sometimes makes LL Bean look like Victoria’s Secret — would ever think that its customers would want free copies of GQ magazine. The two brands don’t exactly scream synergy. This was made all the more evident this week when Lands’ End customers opened their mailboxes to find a copy of GQ featuring an oiled-up and undressed Emily Ratajkowski, topless but for a strategically placed lei, on the cover. [More]