forever 21

Cool, Innovative Advertising?

Cool, Innovative Advertising?

Sometimes, with a lurch, I realize that – every moment of the day – I am constantly surrounded by the insentient equivalent of dozens of plaid-suit and bear-grease hucksters, doing jumping jacks and breathlessly screaming for me to look at them. Wherever I go, they are there. Even weirder, I realize I’m so used to these obnoxious guys following me around all day that I don’t even notice when, for example, they scream at me to look at something so surreal or stupid its actually kind of awesome. Like a load of porridgy-eyed Dubliners omnibusing to work in the morning in a giant locomoting can of Heinz Baked Beans. Or a massive inflatable robot hovering from the corner of Tower Records in Boston, with his laser eyes ominously glowing.