Let’s say that you want to order some flowers for your aunt in Omaha. You remember the frequent warnings on this site to go directly to a local florist, so that’s what you do. You type “florist omaha” into Google, scroll past the paid listings and the ones Google has plotted on a map, and choose a shop with a nice-looking website. Perfect! Only this “local” florist isn’t so local. You tried to make the right choice, but are hurting the very neighborhood flower shop you were trying to patronize when you typed those words in Google. [More]
