fierce

(Abercrombie & Fitch)

The Only Abs You’ll See From Abercrombie & Fitch Now Are On A Cologne Bottle

Gone are the days of college dorm rooms papered entirely in panels from Abercrombie & Fitch bags, with abs, golden, undulating abs as far as the eye could see. After announcing last year that the company would be phasing out the ubiquitous stomach muscles in its ads, now the only six-packs you’ll see are on a bottle of the brand’s cologne. [More]

Teens Unite In Protest Of Abercrombie & Fitch's Fierce Stench

Teens Unite In Protest Of Abercrombie & Fitch's Fierce Stench

With the exception of the news that Abercrombie & Fitch would soon be closing 60 retail outlets in the U.S., I hadn’t heard much about the store since that wonderful LFO hit from 1999. But last week, a group of angered teens gathered outside an A&F in California to protest the store’s apparently incessant spraying of its Fierce brand scent, which they claim is both noxious and obnoxious. [More]