fear of abandonment

(Gunns)

BlackBerry Writes Customers Open Letter Telling Them Everything Will Be Okay, Promise

Full-page ads are rolling out today in 30 publications sprinkled across nine countries with an open letter from struggling BlackBerry to its customers. The gist? Please don’t leave us, we cross our hearts and swear to die that everything is going to be okay and you can still use your phone in the near future.
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