The salesperson at Alex’s local Sprint store really didn’t want to sell him an iPhone 4. That phone is old and stuff. Alex knew what he wanted to replace his broken phone: a free phone. Well, a subsidized upgrade with no out-of-pocket cost, anyway. He needed a new phone. He was broke. There was an upgrade on his account. He just wanted a working smartphone. So began the salesman’s campaign to get Alex to buy a Galaxy S III instead.