Burger King doesn’t want you to go to McDonald’s, but because it can’t hire employees to fling themselves in front of customers trying to walk through the rival’s doors, it’s got to use what it already has in its arsenal. People love a good deal, so Burger King is bringing back a popular deal: 10 chicken nuggets for $1.49… again.
fast food wars
Subway’s “Eat Fresh” campaign is all very well and good, but fast food is fast food. Sure, you can order a six-inch turkey sub loaded with vegetables and no cheese or mayo with a side of apple slices. Or you can get a footlong tuna salad sub that has more fat than a Big Mac and fries. Which do most customers choose? Yet Subway’s latest ad slams burger chains for the unhealthiness of their food, showing kiddie pools full of burger grease.
Though KFC is struggling stateside, in China it is dominating over all other fast food rivals, even global juggernaut McDonald’s. In some parts of the country, the image of Colonel Sanders is more ubiquitous than Mao’s, reports Bloomberg Markets magazine. That’s no mean feat in a country that has proven resistant to foreign penetration. The secret, is in the sauce, using local ingredients in the food as well as its management team, building up partnerships with local suppliers and catering menus to include regional dishes.