This recruitment video for McDonald’s is simply amazing. It is a full-on miniature drama tracing the arc of a young woman who starts at the bottom at McDonald’s, overcoming the snark and condescension of her friends and her mother, and rises to become a floor manager who trains other new employees, joining part of a community of other happy workers. All who doubted her are forced to eat their words. The production is slick, with emotive cinematography and lots of rising crane shots. It should get the Oscar for best internal corporate propaganda.
By June 16, 2011