fast-food

Dollar Menu Pulls McDonald’s Away From The Abyss

Dollar Menu Pulls McDonald’s Away From The Abyss

With all the negative publicity swarming like bitey insects about Ronald McDonald’s ghoulish coulaphobia-inducing visage, how is McDonald’s managing to turn around its sagging profit margins? It’s not from selling salads to hippies. It’s not from setting up a Corporate Responsibility Blog. It’s largely by a return to basics: selling delicious, greasy double cheeseburgers for a buck apiece.