The ad game is built on making consumers self-conscious, but most advertisements tend to avoid the route of making fun of potential buyers.
J.Crew online is giving 20% off anything from its sale section.
Nasty bitey bedbugs shut down Hollister’s flagship clothing store in SoHo, New York yesterday. Gothamist reports that the store’s traditional shirtless male greeters are now employed to stand outside and tell would-be shoppers that the store is closed.
Think of five of your women friends. Pick one of them. Guess what? They’ve got camel toe. Camel toe is an embarrassing syndrome that affects one in five women annually. Besides the personal discomfort, it carries a social stigma that can lead to feelings of isolation and needs to consume entire pints of Ben & Jerry’s. Now there’s Camelflage, and Camel Ammo, two innovative products designed to smooth down your lady parts.
While Walmart’s clothing department is going back in time a decade with its decision to focus on its historically strong underwear, socks and tee shirt market other, more fashion-forward brands and retailers are going back a lot further for their latest lines.
While Walmart may currently be the most popular shopping destination in the country, it still hasn’t shaken the stigma among many clothing customers of being a place you go for cheap sweats, underwear and tee shirts. And after years of trying to remove that taint, the retail behemoth has thrown up its hands and admitted defeat.
According to Neiman Marcus, people might make jokes about Spanx for men but they’re flying off the shelves. The men’s fashion director at the department store told the New York Times, “We are selling them as quickly as Spanx can make them. Men may not be talking about it, but they’re buying it.” The president of Freshpair, a website that sells “torso-enhancing” tees, says “profile-enhancing” underwear is also quite popular.
Customers can be picky — who wants to buy something that you only kinda sorta like — so it only seems logical that companies are coming up with ways to let the consumer custom-order things like men’s dress shirts, all with a few clicks of the mouse. Enter Blank Label, a site that lets you co-create a dress shirt down to every last epaulet and cuff detail.
Around this time last year, we posted an article about how luxury goods companies are marketing their products as “investments” during the recession, rather than indulgences. It’s an interesting way to position four-figure handbags, but a bad use of the word “investment.” The Los Angeles Times’ Your Stylist column recently brought out this meme, describing an expensive handbag as an investment and “your new best friend.” Should it be?
Clothier North Face has reached an out-of-court settlement with parody vestment maker “South Butt.” Once again, comedy wins!
Got an issue with Victoria’s Secret that regular customer service can’t or won’t handle? Try escalating it to the top of the laundry heap with these email addresses for senior executives.
Had a problem with an order or customer service from J.Crew and need to escalate your complaint? Here’s a list of e-mail addresses you should try when crafting your Executive E-Mail Carpet Bomb.
The future of Disney merchandising will hit a lot more demographics than the mostly kid-oriented stuff of today, if Disney has any say over it. Disney has already angered theater chains by shortening the theatrical release window on its new movie-like product Alice in Wonderland, cutting into theaters’ profit models in order to bump up the DVD release date. But CNBC notes that it’s also launching the “most wide-ranging array of consumer products ever” for a Disney flick–and that includes thousand dollar necklaces, nail polish, and dresses that cost as much as $600.
Women’s Wear Daily says that Madonna is in talks with Macy’s to launch an exclusive women’s collection that would include apparel, accessories, intimates, and footwear. “Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear.” I’m crossing my fingers there’s a “Papa Don’t Preach” maternity line in the works as well.
You can’t get me, Mr. Blizzard! I’ve got my new Hoodie Footie Snuggle Suit. It’s a voltron of my most comfortable items: my favorite slippers, warmest hoodie and coziest blanket into one giant cushy blanket suit. And it’s got thumb holes! Here’s the ad:
“South Butt,” sued by North Face for trademark infringement, has filed a delightfully nyah-nyah answer to the apparel maker’s legal claims. While North Face asserts that South Butt is sewing confusion and mistake among consumers, and deceiving them, the parody company, intent on a 1st Amendment defense, insists that that “the consuming public is well aware of the difference between a face and a butt.” The rest of the fun filing, inside…
In all of the chatter surrounding the Demi Moore W cover controversy, many people have insisted that her vanished hip is part of a perfectly natural pose. They were correct. The photo shows the natural standing pose… of a runway model in her mid-twenties. It appears that Moore’s head, legs, and arms were superimposed on the hips and torso of model Anja Rubik.
Fashion Thunderdome: two models enter, one magazine cover leaves.