Fighting the rising tide of counterfeit goods is a constant battle for luxury brands, and a big priority if they want to stay in business. That’s why a French company behind luxury brands like Gucci, Balenciaga, Bottega Veneta and sportswear names like Puma is suing Chinese online marketplace Alibaba, claiming it’s making it easy for customers to buy counterfeit goods in bulk through its websites.
When you order a certain brand’s product on Amazon and end up with a fake version of the real thing, who’s to blame? Some companies say it’s Amazon’s fault for commingling its inventory at some warehouses in the name of expediency, mixing up products that come directly from them with third-party sellers who also use the e-commerce giant’s warehouse order-fulfillment services. [More]