This might be some kind of record. Only a few days after The Gap unleashed its spare new logo to a rousing chorus of boos, the clothing retailer has backtracked and ditched the updated branding entirely.
fail into the the gap
Earlier today, we wrote about the harsh criticism already being heaped upon the new — but not exactly improved — Gap logo. And apparently the negative feedback already has the retail chain on the lookout for something newer and improveder.