Middle-Aged Women Rule Online Marketplace

Middle-Aged Women Rule Online Marketplace

Unlike meatspace malls, you can’t scope out the other shoppers when you’re browsing the online aisles. But thanks to this handy infographic from Permuto Discoveries, the truth is out: virtual malls are dominated by middle-aged white women with household incomes of $65K. Yeah, it’s Paramus without the blue laws.



Next time you’re bra-shopping, remember this fun fact: the band around your rib cage gives you 90% of the bra’s support. [WSJ]