expanding the footprint

JCPenney Pretties Up, Adds More In-Store Sephora Locations

JCPenney Pretties Up, Adds More In-Store Sephora Locations

In a move to boost foot traffic (and hopefully sales) while getting some help with the rent, JCPenney and Sephora are expanding their partnership, adding and enlarging dozens more store-within-the-store locations of the beauty products retailer. [More]