Back in 2009, Walmart surveyed its customers and asked “Would you like Walmart to be less cluttered?” They said yes. So Walmart cleared out space and reduced inventory and customer satisfaction shot up. However, same-store sales plummeted, by Phil Terry’s estimate, by $1.85 billion, and now Walmart has fired the team that put the idea into place and is spending hundreds of millions to undo what they spent hundreds of millions doing. But wait! Weren’t they listening to their customers? Why weren’t they rewarded?