Earlier this month, we shared with you the story of Sephora’s Epic Rewards promotion that quickly ran out of rewards. Customers were upset after the promotion, believing that they had been misled into racking up points for special “rewards” when there were so few rewards to go around that it might as well have been a raffle. Today, as promised, Sephora is starting to e-mail these customers with their final offering: a $50 gift code. [More]
epic rewards
Angry Sephora Customers Invent Mass Returns As A Form Of Consumer Protest
By 8.19.15
What happens when a retailer encourages customers to buybuybuy in order to rack up rewards points for a special event, and then that event turns out to be a massive disappointment? If you’re the super-loyal, big-spending Sephora customers who tried to take part in the beauty retailer’s recent Epic Rewards promotion, you pack up all of your recent purchases and bring them back to the store. [More]
Loyal Sephora Customers Unhappy With Company’s Non-Apology For Unrewarding Rewards Promo
By 8.11.15
Yesterday was a special event for loyal customers of makeup retailer Sephora who have accumulated points in the retailer’s loyalty program, where unusually fabulous rewards came out. The company hyped the event for days in e-mails and on its social media pages, then was apparently surprised when a large number of customers were ready to pounce on the rewards, and most of them left disappointed. Update: Sephora has promised to do something for these customers, but can’t say what and will get back to them in two weeks. Or in September. [More]
