Here’s the problem with releasing a coupon on the internet: without disclaimers or digital limits on the coupon itself, it can be infinitely reproduced, used over and over, and used by people it wasn’t intended for. That’s what reportedly happened when T-Mobile offered a restriction-free coupon for $7 worth of stuff at PetSmart as part of its T-Mobile Tuesdays promotion that was a little too unrestricted. [More]
Here’s a helpful piece of advice for Kmart and Sears Holding Company as a whole: if you’re going to issue a coupon valid only for a few stores and post it on your Web site, don’t put the words “valid at all stores” on it. See, there is this thing called the “internet,” which people like to use to share coupons and deals. Customers printed out what looked like a perfectly valid coupon from Kmart’s site, then were treated like criminals and accused of fraud when they actually tried to use those coupons.