entering the market

YouTube Goes Up Against Cable Companies With $35 Live TV Streaming Service

YouTube Goes Up Against Cable Companies With $35 Live TV Streaming Service

Back in October, Google began shaping up its YouTube-based pay-TV service with the hope of launching the option early this year. Now, just as February comes to an end, the company has officially launched YouTube TV. [More]

JCPenney Testing Appliance Sales By Creating An “Emotional Connection” With Women

JCPenney Testing Appliance Sales By Creating An “Emotional Connection” With Women

Nearly 30 years after JCPenney discontinued selling ovens, refrigerators, washers, and the like, the retailer is once again dipping its toes into the appliance business, this time with a focus on targeting female shoppers.  [More]