UPDATE: Ralph Lauren has joined Speedo USA in announcing that it will no longer sponsor Olympic swimmer Ryan Lochte. [More]
When Microsoft teamed up with Machinima to launch a promotion that paid affiliated YouTubers for shilling for the Xbox One console in January 2014, we questioned whether any potential negative publicity and regulatory hassle would be worth it. Turns out, we were right to think the company would face scrutiny from federal regulators, as the Federal Trade Commission says it has cleared Microsoft of wrongdoing and settled charges that Machinima pushed videos of people endorsing the video game without disclosing they had been paid. [More]
Companies love it when celebrities sign on to endorse their products, but you better believe those famous faces want to protect their paycheck when push comes to shove. That’s why Snoop Dogg is taking Pabst Brewing Company to court over the sale of the beer company’s Colt 45 line, claiming he’s owed a portion of the proceeds from that sale.
After previously suspending its endorsement contract with Minnesota Vikings running back Adrian Peterson when he was accused of hitting his son, Nike has now officially dropped the NFL player after his plea agreement to a misdemeanor assault charge.
Turn on your TV today and maybe you’ll see an iPhone ad with Jimmy Fallon followed by 30 seconds of Matthew McConaughey giving his personal philosophy on Lincoln automobiles. To many of us, it’s all part of the endless parade of familiar faces and voices being paid to sell us something, but there’s an important legal distinction between a celebrity who endorses a product they claim to believe in and one who is just picking up a paycheck to appear in an ad. [More]
Even before Nike took over as the official supplier of NFL jerseys, one of the company’s highest-profile NFL endorsement deals was with Minnesota Vikings running back Adrian Peterson. But now that the Pro Bowl back faces allegations of child abuse, Nike has decided it’s probably a good time for the two to take a break from each other. [More]
One of the perks of being a professional athlete is that you get paid the big bucks to endorse products, based on the premise that your fans will buy anything you put your name on. But one report says those lucrative endorsement deals are often tied to unhealthy foods marketed toward kids. [More]
A potential Washington State Dairy Ambassador does not have the stomach for the product she endorses. Lucky for her, the rigid requirements for the position do not include lactose tolerance.
Over his storied career, Brett Favre has developed a reputation for inexplicable turnovers, but his off-field exploits could cause his biggest giveaway yet. Accusations that he sent lewd pictures and text messages to a whistle blower could make him cough up $100 million in potential endorsements over the rest of his life.
A viewer recently wrote to Ellen DeGeneres asking if she’d ever tried to open the Cover Girl Simply Ageless foundation that she endorses. The answer, it seems, is no.
For the first time since 1980, the FTC has updated its rules about endorsements and testimonials, and they’ve added blogging to the books. Now bloggers who don’t disclose that they’ve been somehow compensated—either with cash or with free services or products—can be fined up to $11,000.