TV viewers who can’t always fast-forward through commercial breaks have reason to smile this morning after the announcement that the long-running and ever-creepy E-Trade talking baby ads are finally coming to an end. [More]
Online stock trading platform E-Trade has had a turbulent few months, with its stock sinking and the quick exit of its CEO earlier this month. When companies experience changes at the top during troubled times, it’s standard operating procedure to scrap old advertising and marketing campaigns in favor of something new. But not E-Trade, which apparently has no plans to get rid of the creepy, day-trading, talking babies that have been the face of the company for years.
Does the milkaholic baby named Lindsay in the latest E*TRADE commercial remind you of a certain celebrity? Lindsay Lohan says it’s supposed to be her and is a jab at her own milkaholism, and she’s suing the company for $100 million and seeking an injunction to get it off the air. I agree that the baby playing the milkaholic doesn’t give a very good performance, but I always assumed it was supposed to be Lindsey Buckingham.