This morning, an unknown number of people received an e-mail from photo-printing site Shutterfly congratulating them on their new babies. The problem is that most of these people don’t have fresh new babies at home, and aren’t expecting. Many of them have no kids at all. While most were probably able to laugh it off as a weird mistake, plenty of recipients weren’t. [More]
e-mail marketing
Why It May Not Be A Bad Thing That Gmail Will Automatically Display Images In Messages
By 12.12.13
If you have a Gmail account, you’re more than familiar with opening a commercial e-mail that looks like a strange wireframe with no images. Then you click “Display images below” and the blanks get filled in and (hopefully) it all makes much more sense. Google announced today that it will now automatically load these images, which is a move that has its pros and cons. [More]
Newegg, Gap Beg Customers Not To Relegate Them To Gmail’s ‘Promotions’ Tab
By 8.16.13
Even though some early studies have showed that Gmail’s recent effort to put all of our marketing e-mails in one folder for us hasn’t really affected response rates for the businesses that blast us with e-mails, some companies are desperate to persuade us to keep them in our inboxes. Desperate enough to walk us through changing our e-mail preferences. [More]
